The logo needed to represent a few attributes; to sharpen, and to intrigue with a lean towards the fashion and retail industry.
The business cards have been designed to change colour when new cards are needed in order to keep up with the seasonal changes in the business but also they need to be considered in a way that stands the test of time, both with the owner and with those who the card has been left with.
Valerie Lina Branding
‘V’ icon used on reverse of photographers postcards.
Business Card: Front
Business Card: Back
Flatiron NY, press invite
Aritzia Sale Posters
The in-store and online communications develops over a few weeks to keep the attention of the customer and highlight a change in discount as the sale progresses.